All posts in "In the Lab"

How To Be A Job Magnet

Networking for architects is vitally important. But what if you are an introvert or do not have a system to follow? No problem; in this article, I will give you what you need to attract the clients you want.

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Fête Your Dirty 30 & Clients With A Party

Your Dirty 30 is your core group of people. Likely you enjoy spending time with each individual one- on-one. Yet it’s also important for them to mingle. To show your appreciation, consider hosting a party, open house or dinner.
As the host, make sure everyone is having a good time and express interest in each person. Remember that this event is a relationship-builder.

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Choosing A Niche:
 ‘It Doesn’t Have To Be Forever’

Choosing a niche can feel like sacrificing other types of projects. For Co Govers of ZEST Architecture (Barcelona, Spain), the niche of sustainable, high-end private real estate fit well, yet wasn’t what she had originally planned to do. The region was in a seven- year real estate crisis, however. After attending an Architects Marketing class, she knew she had to choose.

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