Why pay the high cost of real estate and operation expenses for a physical location in a downtown office building when everything can be done virtually?

My first time in Paris was intense and telling. I visited just weeks after the Notre Dame Cathedral lost its roof and spire in a devastating fire. Not long after my visit, the French State issued a decree that Notre Dame be restored to the 19th-century version. It was obvious then, as it is now, that for Parisians, this is not a project — it’s their identity.

Why pay the high cost of real estate and operation expenses for a physical location in a downtown office building when everything can be done virtually?

Choosing a niche can feel like sacrificing other types of projects. For Co Govers of ZEST Architecture (Barcelona, Spain), the niche of sustainable, high-end private real estate fit well, yet wasn’t what she had originally planned to do. The region was in a seven- year real estate crisis, however. After attending an Architects Marketing class, she knew she had to choose.