Here are the five steps you need to create your awesome architectural brand.

Amidst the rolling hills and open views of Iowa sits a craftsman style house that is a treasure box of family heirlooms. The owners, a young couple with a son and daughter, chose this style because it suits their passion for farming and artistry. Because the design of their home takes advantage of its sweeping views and topography, they feel constantly connected to the land.

When you’re building your dream home or your commercial building, you probably want to avoid anything that would delay your project.

Choosing a niche can feel like sacrificing other types of projects. For Co Govers of ZEST Architecture (Barcelona, Spain), the niche of sustainable, high-end private real estate fit well, yet wasn’t what she had originally planned to do. The region was in a seven- year real estate crisis, however. After attending an Architects Marketing class, she knew she had to choose.